July 20, 2010

Now that that we’ve hit the internet era many people think Professor Google has turned them into an instant researcher. If you use this approach to researching your projects you are bound to be swamped in meaningless disinformation that communicates nothing whatsoever to your audience.

A professional researcher knows how to take a thread of an idea and flesh it out with thorough research into a great read, full of human interest that will engage your readers.

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